CmykCards Blog

To avoid any last minute disappointment, we recommend you submit any printing by the following dates to ensure you will receive it before the Christmas break.

• All magnets before December 12th
• Business cards and all other printing before December 15th
• All plastic cards before December 5th

Although we will endeavor to get all work out before Christmas, we can’t guarantee anything received after these dates will make it before the new year.

PLAN AHEAD FOR 2009

Why not keep your jobs coming through over the Christmas Break with our 24/7 online system. When we come back we” make sure yyou can have them delivered early in the new year.

Our Christmas trading dates will be up to 6pm December 19th and we are back from 9am January 12th 2009.

If you have a business - brick and mortar, storefront, online or freelance, you need business cards. A professionally printed business card sets you apart from everybody else hanging out their shingle for business. Because business card printing is so inexpensive, it is no longer OK to buy some perforated card sheets at your local office supply store and print them yourself. For prospective clients and customers, a professionally printed business card means, literally, that you are all business. By having business cards printed by a printing specialist, you show that you are serious enough about your business to invest in professionally crafted promotional materials.

How often do you meet a new person, and go to write down your email or phone number on the back of a stray receipt in your wallet? What are the chances that they will be able to find your contact information among all of their three month old receipts if you do that? If you answered yes to the first question and “I dunno” to the second, you need help with your business card distribution plan! You can literally give your business card to every new person you meet. If you hit it off with a new acquaintance, what better way to swap contact info than by swapping business cards? There is no awkward fumbling for pens, no digging for paper, no trying to find a surface to write on. A quick—email me, I’d love to send you the name of that great book/ get together for lunch/ take the dogs for a walk/ introduce our kids for a play date—hand over the card, and you’re all set. Your new friend might not need the services that you offer, but somebody they know might. Handing out business cards like they are about to expire is the best way to spread word of mouth about your business.

The most important thing about your business cards? Don’t hoard them! We aren’t just writing this because we sell business cards and stand to make money from liberal distribution of cards. We advocate frequent business card handouts because they are one of the least expensive, most effective ways to market your business. Whether you want glossy business cards, matte business cards, foil business cards or something else to serve as your business card (a swank post card, maybe?), they are inexpensive to design, print and order. Working with cutting-edge printers, and up to the minute designers at CmykCards is a great way to develop and acquire business cards that will help you make a name for yourself.

Order you business cards online quick and easy at www.cmykcards.com.au

Times have changed for those printers who wish to sell their business. Expectations do not often meet with reality, and it’s sobering and disappointing experience for many.

There has been a fair bit of trade press recently promoting the dos and don’ts, rights, wrongs and how tos of buying and selling printing businesses. Seeing the amount of action in this area and the knock0on effects of financing a business acquisition, it is work looking at some lateral or real situations rather than follow the academic or times earnings philosophies.

The fact of the matter is that the boom days in the printing industry extended through the 1980s, when the baby boomer generation found it reasonably easy to purchase equipment and get started in their own business. It goes without saying this generation is now in its 50s to 60s, and admit it or not, desperately seeking to start or implement an exit strategy to embark upon the less stressful vocation of retirement.

In additional to the aforementioned group, there are also numerous businesses that are simply not trading profitably, from which the owners wish to sell or merge in order to exist or retire while they still have the shirt on their back.

Some typical scenarios include the fellow slowly going broke who sold to a co-existent inhibitor of a niche market. He got out for the market value of his equipment.

There are enthusiastic young companies who are actively seeking to build their own sales and profits through the going concern acquisition of another business. Usually retaining key staff and rationalising the plant of either or both businesses, thus assisting to finance the acquisition.

The plain truth is that equipment values decline and pricing pressures within the industry continue to diminish any discounted cash flow method. The majority of business cards company for sale have aging equipment, even if the youngest press is only five years old today.

The Back of Your Business Card

People spend a lot of time focusing on the front of their business cards. They make sure that their logo is eye-catching and all of their information is correct. Then they send the cards off to be printed with nary a thought for the back of the business card. Yikes! Business cards are one of the most inexpensive forms of marketing available. To get the most out of your business cards, and to make sure that new contacts actually KEEP your business cards, print on the front and the back sides of your business card.

The Most Interesting Business Card Back
Esquire magazine published an interesting article about the most creative and self-beneficial use of a business card I have ever seen. John Mariani, the author, likes to drink Daiquiris. The original Daiquiri, made with juice from one freshly squeezed lime, one teaspoon of sugar and two ounces of gold rum, shaken with ice and poured into a martini glass. In order to ensure that his drink is made and delivered correctly every time by bartenders that don’t know how to mix drinks, he had the recipe and a picture of the correct glass printed on the back of his business cards. He hasn’t had a bad drink since.

What You Should Put on the Back of Your Card
Not everyone will find it appropriate to print a drink recipe on the back of their business card. There are hundreds of other things you can put on your card. You can use your card to market your business by including a call to action. Example: For more information about [insert your service] visit [insert your web address] for a quote! You can give out helpful information. If you find yourself frequently hand-writing recommended websites for people, print your top five most useful websites on the back of your card. Like to read? Order business cards with different quotes from your favorite books. That will show that you like to take in information. If your business has something to do with holidays, print the day of the week, month and date of that year’s holidays. If you have to re-print halfway through the year, just adjust the dates to reflect the upcoming holidays. Other information that will ensure people will keep your card are: tip calculators, toll-free numbers for airlines and hotel chains, phone number prefixes and more.

How to Hand Out Your Business Cards
If you go to the trouble to include something on the back of your business card, you definitely want people to notice. Our recommendation? Hand out your card upside-down. That way, people will notice the useful information on the back, in addition to seeing the front. Also (and not just because we print business cards), hand out lots of cards—to everyone you meet. You never know when one will result in added business or a referral.

Order Business Cards Online: www.cmykcards.com.au

The outdoor media industry has recorded strong first quarter growth for 2008, with net media revenue increasing by 13 per cent on the same period last year – up from $95.2m to $108m, according to the Outdoor Media Association (OMA).

The results follow an annual increase of 16.1 per cent in 2007 compared to 2006, the fifth consecutive year of recorded growth by the industry.

This most recent result continues the strong trend of advertisers to incorporate a greater share of outdoor media into their marketing campaigns.

All sectors recorded good increases throughout the quarter, with posters experiencing the greatest growth at 27 per cent.

Revenue rises across the industry formats were as follows:

• Street furniture, including bus /trams stops, retail and phone booths up 9.4 per cent, from $37.9m to $41.5m.

• Large format, including billboards, super sites and spectaculars up 14.5 per cent, from $32.1m to $36.8m.

• Transit, including advertising on buses and trams, taxis and railways up 15 per cent, from $19m to $21.9m.

• Posters, including 6 and 24 sheets, up 27 per cent, from $6.1m to $7.7m.

According to Helen Willoughby, Chief Executive of the OMA, organic growth across the industry will continue throughout 2008.

Willoughby says, “The development of new sites, coupled with the planned launch of the industry’s new audience measurement system later this year, will continue to drive the industry forward.”

Hello Everyone,

Just letting you know that we are closed this Monday the 6th of Oct 2008.

Remember, you can still order business cards, logo design, stationery etc. online. We will process all your orders on Tuesday.

Regards,

Michael

Hello Everyone,

We will be closed on Monday the 9th of June 2008 for the Queen’s Birthday Pulbic Holiday.

Have a great long weekend.

Anthony

Ps don’t forget you can still order business cards and other printing online. We will process them on Tuesday.

MGI Digital Graphic Technology, the multi-substrate (paper and plastic) digital press and finishing solutions manufacturer, announced that it will launch its latest development for digital printing, the Meteor DP60 Colour Digital Press.

Distributed in Australia by The Digital Impressions Group, the Meteor DP60 Pro is a multi-substrate digital press and is the flagship model in the MGI range. Designed for high volume printing, the DP60 Pro has the capability of producing up to 3,900 A4 sheets, 1,600 330mm x 487mm sheets, and up to 32,000 ISO CR-80 PVC plastic cards hourly. With four colours and full variable data, it can accommodate sizes up to 330mm x 487mm with a maximum print area of 320 x 480mm.

Warren Davey, managing director of DIG says, “It is the most versatile digital press in the industry. The Meteor DP60 Pro can print on a wide range of paper and plastic substrates. Compatible paper types include matt, floss and satin ranging in weights between 70 and 350gsm as well as envelopes, textured papers and self adhesive labels”.

The plastic substrates the Meteor DP60 can print on include PVC, polycarbonate, polyester, Teslin, vinyl, and PET, ranging in thickness between 100 and 400 microns. All substrates can be printed in high quality resolutions of up to 2,400dpi.